Irn Bru
https://brandforlife.files.wordpress.com/2012/10/irnbru66.jpg?w=503&h=377
Innocent Smoothie
http://www.utalkmarketing.com/pages/fsImageResize.aspx?fname=../UTMImages/2/Innocent_Juice.jpg&w=352&h=249
Adidas
https://m1.behance.net/rendition/modules/1076125/disp/1047501245045961.jpg
Nike
http://theinspirationroom.com/daily/print/2006/7/nike-rooney-large.jpg
Mercedes
http://files1.coloribus.com/files/adsarchive/part_1807/18072905/mercedes-benz-c-class-coupe-more-style-per-hour-vertical-260-42119.jpg
Ford
http://files1.coloribus.com/files/adsarchive/part_948/9485755/file/ford-focus-st-tablecloth-small-15363.jpg
You may use this as a starting point for your essay. Do not copy…. remember that copying from the internet is plagiarism.
Added Value Unit
presentation plan
Introduction
Use the success criteria below to
write an effective introduction!
·
State
the topic you will be examining
·
State
which theme both your texts are concerned with
·
Introduce
your two texts
·
Example introduction –
Do not copy word for word!
The topic I am going to examine for my
Added Value Unit is advertising (topic)
and I have chosen two texts which both advertise chocolate (theme). The first text is an advert for Yorkie and the second, an
advert for Galaxy (introduce texts).
Over the course of this presentation I will discuss and analyse both adverts in
detail, before evaluating how successful I feel each one is in terms of making
the products appealing to their intended target markets (overview of what the presentation will be about).
Now use your notes to analyse your two
texts...
Text 1 –
Introduce your first advert and state what product is being advertised.
Here is an example
paragraph to give you an idea...
The first text that I am going to analyse and evaluate is an advert for Yorkie. First and foremost, it is
important to highlight that this advert is marketed
at men and aims to encourage them to purchase this brand of chocolate. This
is clear to me because of a range of techniques which have been used in this
advert to appeal to this group. For example, colour has been used to great effect and in particular the deep
blue of the Yorkie bar itself plays on the traditional stereotype that blue is
a masculine colour. The bold colours of the Yorkie bar contrast with the bright
white of the background and this makes the product stand out and draws our
attention to it. Furthermore, the placement of the
product has been carefully considered in this advert. The Yorkie bar is
situated in the foreground and takes up the entire width of the advert. This
close up of the chocolate bar emphasises its large size and this appeals to the
male target audience, making it seem like a chocolate bar which is the ideal
size for a man. The advert also makes good use of logos to
get its message across to the target audience. On the Yorkie bar itself, there
is a symbol of a woman which has been crossed out with a red line. The colour
red has connotations of danger and this suggests in a humorous way that women
should stay away from Yorkie bars. This message is
reinforced by the slogans featured in the advert. In large black
capitalised font, the slogan across the top of the advert reads, “NOT AVAILABLE
IN PINK”. The size of the letters and the capitalised font makes the
slogan stand out and the language which is used here is also very effective.
The reference to “pink” here again plays on gender stereotypes, implying that
pink is a feminine colour and that women would only be interested in a Yorkie
bar if it came in pink. Furthermore, this message is reinforced by a blunt
statement which is contained in the bottom right hand corner of the advert –
“It’s not for girls”. The forcefulness of these words leave us in no doubt that
the intended market for this product is male, although done in a tongue and
cheek way. Overall, I think that this
Yorkie advert is very effective in appealing to the male market,
with a variety of techniques being used to great effect to
demonstrate this.
Use the starter sentence
below, the example paragraph above and the prompts below to write a paragraph
analysing and evaluating your first advert.
Starter sentence: The
first text that I am going to analyse and evaluate is an advert for...
As you work your way through the
bullet point list below, make sure that you are always considering how well the
product appeals to the target audience and how well it is presented.
·
State
the intended target audience for
this product.
(Think about age, gender, interests,
wealth etc)
·
What
colours are used in your advert?
(Describe colours used in detail and
think about the connotations of these colours. How do the colours appeal to the
target audience?)
·
Discuss
the lighting used in your advert.
(Does this create a particular
mood/atmosphere?)
·
Are
any slogans used in your advert?
(Discuss the words used in the slogan
and the message that this conveys about the product)
·
Discuss
any examples of persuasive
language/effective adjectives which are used to describe the product.
(What effect do these words have on
making the product more appealing to the audience?)
·
What
kind of font is used in the
slogan/words contained within the advert?
(Comment on the size, style and colour
of the words and discuss how this gives meaning to the product and appeals to
the target audience)
·
Are
any objects used in the advert to
tell us more about the product?
(They might be used instead of words)
· How much
importance is given to the placement of the product itself?
(Think about
its size, whether it is placed in the foreground, middle or background etc...)
Text 2
– Introduce your second advert and state what product is being advertised.
Starter sentence: The
second text that I am going to analyse and evaluate for this theme is...
·
State
the intended target audience for
this product.
(Think about age, gender, interests,
wealth etc)
·
What
colours are used in your advert?
(Describe colours used in detail and
think about the connotations of these colours. How do the colours appeal to the
target audience?)
·
Discuss
the lighting used in your advert.
(Does this create a particular
mood/atmosphere?)
·
Are
any slogans used in your advert?
(Discuss the words used in the slogan
and the message that this conveys about the product)
·
Discuss
any examples of persuasive
language/effective adjectives which are used to describe the product.
(What effect do these words have on
making the product more appealing to the audience?)
·
What
kind of font is used in the
slogan/words contained within the advert?
(Comment on the size, style and colour
of the words and discuss how this gives meaning to the product and appeals to
the target audience)
·
Are
any objects used in the advert to
tell us more about the product?
(They might be used instead of words)
· How much
importance is given to the placement of the product itself?
(Think about
its size, whether it is placed in the foreground, middle or background etc...)
Conclusion
–
·
State
the topic you have examined
·
State
the theme that both of your texts have been concerned with
·
Summarise the main points of each text and evaluate how successfully each text
presents its product and makes it appealing to the target audience.
